Digital | Autorité de la concurrence

Presentation of the notice

The Autorité decided to conduct a sector-specific inquiry on its own initiative on 13 January 2020, with a view to assessing the competitive situation in the sector of new technologies applied to financial activities, and to payments in particular. The investigation conducted in this context has led to the following findings by the Autorité.

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Presentation of the decision

Les associations Interactive Advertising Bureau (ci-après, « IAB »), Mobile Marketing Association (ci-après, « MMA ») France, Union des entreprises de conseil et achat media (ci-après, « UDECAM »), Syndicat des Régies Internet (ci-après, « SRI ») ont saisi l'Autorité de la concurrence (ci-après, « l’Autorité ») le 23 octobre 2020 de pratiques mises en œuvre par la société Apple Inc. (ci-après, « Apple ») à l’occasion des modifications à venir de son système d'exploitation iOS 14.

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Presentation of the decision

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Le 4 mai 2018, la société Amadeus a saisi l’Autorité de pratiques mises en oeuvre par Google sur le marché de la publicité en ligne liée aux recherches. La saisissante reprochait à Google d’avoir mis en oeuvre des pratiques abusives en suspendant ses comptes Google AdWords (devenu « Google Ads » à l’été 2018) et en refusant la plupart de ses annonces publicitaires depuis janvier 2018.

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Opinion of

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« FinTech » sector-specific inquiry: The Autorité de la concurrence issues its opinion

Targeted advertising: no urgent interim measures against Apple but the Autorité continues to investigate into the merits of the case

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Targeted advertising: no urgent interim measures against Apple but the Autorité continues to investigate into the merits of the case

Targeted advertising / Apple's implementation of the ATT framework. The Autorité does not issue urgent interim measures against Apple but continues to investigate into the merits of the case.

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Decision of

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Yann Guthmann appointed head of new Digital Economy Unit

Yann Guthmann appointed head of new Digital Economy Unit